Introducing a Kind, New JetBlue.com Experience

To make good on JetBlue’s mission to be the most caring airline, we needed to make sure that every touchpoint, from planning to arrival, reinforced that feeling. To do so, the team at Big Spaceship developed a comprehensive visual system centered around “kind design.” We used that system as the basis to re-image the site experience from top to bottom with including a more intuitive Booking experience truly rewarding loyalty program.

Booking With Care

We know people have a lot of options when it comes to travel. That’s why it was essential to remember that the experience itself starts way before anyone ever sets foot in an airport.

By focusing on creating a transparent and seamless experience, we could build trust and make it easy for any traveler to see the perks of booking directly through JetBlue.com.

Helping loyalty Soar

Every airline has a loyalty program, but the truth is: it takes a long time for the casual traveler to see any benefits. To address the needs of travelers of all types, we implemented a new, multi-layered program that makes sure they never lose sight of the benefits of JetBlue.