Introducing a Kind, New JetBlue.com Experience

JetBlue can take you all kinds of places, but it’s not the destination the brand wants to be remembered for. It’s the experience. To help them achieve their mission of being “the most caring airline,” we went all in to make sure every touchpoint reinforced that feeling. The team got to work evaluating every part of the travel experience, from booking through arrival, to develop a comprehensive visual system centered around “kind design.” We used that system as our North Star to re-image the site experience from top to bottom leading to intuitive Booking experience and a loyalty program that actually feels rewarding.

Booking With Care

People have a lot of options when it comes to travel. That’s why it was essential to remember that the experience itself starts way before anyone ever sets foot in an airport.

By focusing on creating a transparent and seamless experience, we could build trust and make it easy for any traveler to see the perks of booking directly through JetBlue.com.

Helping loyalty Soar

Every airline has a loyalty program, but the truth is it takes a long time for the casual traveler to see any benefits. To address the needs of travelers of all types, we implemented a new, multi-layered program that makes sure they never lose sight of the benefits of JetBlue.